As the public relations director at the Center for BrainHealth and Brain Performance Institute, Shelly is responsible for advocacy, strategic alliances and oversight of public awareness campaigns, media relations, marketing and branding. Her charge is to bring national attention to the leading-edge research and programmatic facilities dedicated to improving lives today and changing how the public thinks and acts about the brain and its health.
Before her move to Texas, Shelly covered some of the country’s worst fugitives as a producer for America’s Most Wanted. Interviewing both celebrities and convicted criminals, Shelly used a holistic and creative approach, landing America’s Most Wanted stories on FOX News, the Today show, MTV News and CNN’s Nancy Grace. Her work also made headlines in venerable newspapers including The New York Times and Boston Herald.
Prior entering the academic arena, Shelly led digital and public relations efforts for various consumer and cause clients at The Richards Group. Working with businesses and organizations such as Travelocity, Children’s Medical Center, The Salvation Army, Zales, Pilot Pen, and Texas Back Institute, her efforts have garnered coverage in USA Today, The Wall Street Journal, HuffingtonPost.com, Good Housekeeping, Family Circle, The Dallas Morning News, MSNBC.com, MSN.com, MensHealth.com and many other national, regional and local outlets. She is a graduate of Vanderbilt University.